# The True Value Of Wine

https://www.trefethen.com/journal/the-true-value-of-wine

> Brand/journal content from Trefethen Family Vineyards that mixes first-person reflections and operational details; treat as marketing/communal content attributable to Trefethen rather than independent reporting.

## Summary

A Trefethen Family Vineyards journal post (Sept 23, 2020) where third-generation vintners Hailey and Lorenzo Trefethen reflect on lessons from the vineyard during the 2020 harvest amid COVID-19 and California wildfires, describe harvest progress and practices, and restate the winery’s estate-focused winegrowing philosophy.

## Audience

general (wine consumers and visitors to the winery)

## Prompts this page answers

- What did Trefethen Family Vineyards say about their 2020 harvest?
- How did Hailey and Lorenzo Trefethen describe the value of wine during the pandemic?
- Which grape varieties did Trefethen pick in mid-2020 and which were still to be picked?

## Purpose

To inform and engage readers about the 2020 harvest at Trefethen, share personal reflections from family members, and reinforce the winery’s winegrowing philosophy and connection to place.

## Highlights

- Published September 23, 2020.
- Hailey and Lorenzo Trefethen reflect on lessons learned from the vineyard and perseverance amidst natural crises and the pandemic.
- Harvest began mid-August 2020; white varieties (Sauvignon Blanc, Riesling, Chardonnay), Pinot Noir, and Cabernet Franc were picked; Merlot and Malbec were being finished; Cabernet Sauvignon and Petit Verdot were upcoming.
- Trefethen is a 100% estate-grown winery and emphasizes a winegrowing philosophy rooted in the vineyard and Oak Knoll District.
- Trefethen was designated an 'essential business' at the start of the pandemic and adjusted crew grouping to family units to reduce COVID-19 risk.

## How to cite

Trefethen Family Vineyards — https://www.trefethen.com/journal/the-true-value-of-wine

## Publisher

**Trefethen Family Vineyards** — Napa Valley winery; contact and address listed in the page footer (1160 Oak Knoll Avenue, Napa, California) with email hello@trefethen.com and phone 707.255.7700.

## Topics

- Trefethen 2020 harvest
- winegrowing Oak Knoll District
- Hailey Trefethen
- Lorenzo Trefethen
- COVID-19 winery operations

## Key entities

- **Hailey Trefethen** (person): Third-generation vintner quoted throughout the article.
- **Lorenzo Trefethen** (person): Third-generation vintner quoted throughout the article.
- **Bryan Kays** (person): Trefethen’s winemaker, quoted about early fermentations.
- **Trefethen Family Vineyards** (organization): Napa Valley winery and the page publisher. — https://www.trefethen.com
- **Oak Knoll District** (location): Appellation referenced as the property’s location and part of their winegrowing identity.

## Metadata

- Type: article
- Published: 2020-09-23